the boutique consultant

I'm Allison Christy, the Marketing Director behind the scenes, building relationships between online boutiques and their consumers across digital media. My career stems from my background in digital marketing, retail management, customer service, and professional training.  



Here's my story: In 2012, I worked as the Consumer Insights Manager for Disney - ABC Television Group. In this role, I was responsible for training small to large teams on web-based, mobile, and over-the-top platforms and creating supporting training documents and videos for dozens of platforms across the ABC, Disney, and ABC Family/Freeform networks. My training technique has been applauded as being a fun and interactive learning experience, that leaves individuals feeling empowered.  

In addition to working full-time at Disney, I was a part-time freelancer, offering marketing and web design services for small brands who had or wanted an online presence under the name Gotja Social. With my business savvy and well-rounded skill sets in marketing strategies, design experience, expertise on web platforms like Big Cartel, Shopify, Wix, and some knowledge of HTML and CSS, I've contributed to profitable gains for my clients, like helping them scale their businesses to make over a million dollars in annual sales.

I was one of the first adopters of running and optimizing advertising campaigns through Facebook, resulting in over 2 million Facebook fans for a client. I've used MailChimp to grow my clients' email lists to 70K+ email subscribers and established influencer relations and affiliate marketing programs for several clients. My clients' success proves that small brands can compete and win over big brands in the digital space.  

Currently, I'm focused on my marketing agency for online boutique owners under The Boutique Consultant and offer consulting services, marketing strategies, and creative direction for online boutiques. I know that real marketing success happens when there is a good business foundation. I instill in my clients the importance of being educated on the online retail market and encourage them to be more strategic in their business operations to fully maximize their marketing potential.

With the goal to push the confidence and marketing success of black female entrepreneurs, I believe my best value is being of complete service to my clients and working hand in hand with them; while, delivering world-class customer service. 

If you'd like to know more about me or my services, just send me an email to