The top issue small brands have around content marketing is - they don't know what type of content to share. I hear it all the time...
"What do I need to post to get more like and sales?"
"I just don't know what to talk about."
"My current posts aren't working, so what should I post?"
Do you share the same sentiments and have the same problem around creating content for your brand? But not knowing what to post isn't the problem, it's actually a symptom of the problem. The actual problem is either 1 of 2 things, or maybe both.
#1. You don't really know your brand.
#2. You don't know your customers.
Because you don't know your brand or your customers, the result is you not knowing what content to share. You don't know what type of content makes sense for your brand, why to share it, or who you're sharing it for. So before going down a rabbit hole of creating ineffective content, stealing another brand's content, or just giving up on content altogether, take some time to get to know your brand and your audience.
Answer the questions below to find out more about your brand and your customers.
Now, review your answers. The answers you've provided are the beginnings of knowing what to post. These answers may not give you a full monthly content calendar but you should definitely be able to come up with a few posts. If you want more help in planning your content calendar, let's talk 1-on-1! Just book a consult here.